Advertising materials are an important part of a company’s external communication and have become an integral part of the marketing mix. But why actually?

We have found 7 interesting key figures in a DIMA market study that we would like to share with you: 98% of the core target group own promotional products! This means that promotional items can be found in almost every household. 90% of all recipients of promotional items use them themselves! Minimal wastage is an enormous advantage for your promotional items. 89% of the entire population have contact with promotional items! This means that you can achieve a greater reach with promotional products than with any other media. 78% of all promotional product recipients are happy to recommend the company to others! Good quality pays off and increases likeability, encourages recommendations and thus the willingness to buy. 70% of all advertising recipients remember the advertising company name! Advertising messages on the radio, TV or in magazines, on the other hand, only reach around 30% of recipients. 62% of the target group use advertising material for over a year! In this way, you can convey your advertising message continuously and long-term with every use. Do you want to take advantage of the benefits of promotional products, but are unsure which promotional items are right for you? We would be happy to advise you and provide you with a customized offer. Simply give us a call or send us a message.